TBS becomes "The Boring Station"

My job became a lot less fun--or at least, less funny--today, as one of our cable networks changed its brand from "TBS very funny" to "TBS the boring station."

We'd all heard a change was in the air, but I never guessed this would be the new branding. From what I've heard, the change was made so that the network would provide better contrast to TNT The Drama Network, and would be more compelling to advertisers. After all, what advertiser wouldn't want their commercials to be the most entertaining content on the network? Nobody will skip the commercials on this new channel.

I'm not sure what we'll be able to come up with for shows like Extreme Data Entry and Cooking with White Bread. But if we could create content for shows like Mama's Family and The Steve Harvey Show, there's no programming we can't handle.